Tom Peters Personal Branding Advice for the New World of Work - Executive Career Brandâ„¢

Tom Peters Personal Branding Advice for the New World of Work Tom Peters (@tom_peters on Twitter), the cutting edge business the board master credited with authoring the term individual branding, released a mystery of his most recent book The Little Big Things: 163 Ways to Pursue EXCELLENCE. The free packed 78-page adaptation is a powerhouse in itself. Two pearls that especially struck me: #21 SELF You are Your Productâ€"Develop It. All you have without a doubt is your mentality. So: Work on it, including, truly, your grin (the grin/warmth was an enormous piece of Nelson Mandelas achievement); and shape it. Why: Vitality brings forth vitality. Wow brings forth Wow. Confidence sires Optimism. Trustworthiness sires genuineness. Caring sires mindful. Listening brings forth commitment. Message: LBUAA Leadership By Unilateral Attitude Adjustment. #84 PASSION I Second That Emotion! Ever heard an example of overcoming adversity highlighting a impartial orchestra director? exhausted painter? passionless independent extremely rich person? 9 to 5 business visionary? Recognize feeling. Recruit for feeling. Assess for feeling. Advance for feeling. Lead by feeling. (Follow by feeling.) Sell feeling. Look at the other free stuff Tom offers on his blogsite. Related posts: 10 Steps to an Authentic, Magnetic Personal Brand: The Executive Brand Worksheet How NOT to Build Your Executive Personal Brand The Importance of Executive Branding in Job Search 00 0